Caffeine Bullet was founded by David Hellard, a marathon and ultra-running champion, because there were no caffeine products available that could be conveniently taken mid-race, without having to consume a large number of gels.


Each minty bullet blends caffeine with four types of electrolytes to increase endurance and improve athletic performance. And because it's chewed the caffeine is absorbed through your cheeks directly into the bloodstream for a concentrated caffeine hit far faster than energy gels, drinks or caffeine pills, allowing you to train harder and race faster. 


A convenient alternative to the high calories of energy drinks and coffees -  perfect pre-gym, mid-race or post-heavy night out!



Fat Mobilisation

Caffeine releases fat into the bloodstream, mobilising fat stores and delaying muscle glycogen depletion. Caffeine allows athletes to train harder, longer and faster before becoming fatigued - allowing you to get a new personal best, gain extra places in a race or those last few reps in the gym. 

Reduced Perception of Effort and Pain 

Caffeine affects the central nervous system, influencing the dopaminergic and other neurotransmitter systems, decreasing the symptoms of fatigue. A reduction in skeletal muscle pain and force sensation also lowers the perception of effort making it easier to train hard and go beyond your mental limits.

Improved Focus and Concentration

Caffeine users maintain a higher dopamine concentration especially in those brain areas linked with 'attention'. Through this neurochemical interaction, caffeine improves sustained concentration and focus. Not only great for the office, but mental fatigue also plays a vital role in performance in endurance events.




During prolonged exercise, it is vital to replace the electrolytes lost in sweat to stave off dehydration, avoid cramp and maintain performance. In addition to sodium and potassium, Caffeine Bullet contains magnesium, which contributes to electrolyte balance and potassium which contributes to normal muscle function.



Nutritional content of Caffeine Bullet

*Caffeine Bullets use Certified Sustainable Palm Oil


When To Use

Studies have shown that the optimal caffeine does is 3-6mg caffeine per kg of weight - that's a lot! So before you race make sure you trial Caffeine Bullet to test your tolerance to caffeine. Always follow the guidelines on the packet and do not use in conjunction with other caffeine products or exceed 400mg caffeine in one day. It's a powerful drug, so use it sensibly!

During A Race

Caffeine peaks in the blood at between 45 minutes to an hour and each dose offers diminishing returns, so the ideal time to take caffeine bullets in races varies.

In Training

For your more intense training sessions, you can utilise Caffeine Bullets in the same way you would for a short race. They are also great to have as a backup, should you start to tire during your longer sessions. For maximum impact cut down on your caffeine intake for at least four days prior to a big race, to allow caffeine to completely leave your system.

At The Gym

Whether you are looking to lose weight or trying to gain it, what you need from a pre-workout boost is energy and not empty calories. Caffeine has been shown to increase pain tolerance, alertness and fat burn, enabling you to work out harder for longer. So throw away your energy drink and grab a packet of Caffeine Bullet. 


Caffeine peaks in the bloodstream at between 45 minutes and an hour and last for 4-6, so take 1-2 Caffeine Bullets half an hour before an intensive workout for maximum results.

On The Go

Caffeine users maintain a higher dopamine concentration especially in those brain areas linked with 'attention', so caffeine not only releases fat into your bloodstream to boost your energy but also helps you maintain focus longer. 


Each Caffeine Bullet has 100mg caffeine - the same as a strong cup of coffee, but with a faster and more pronounced hit.


Grab a Caffeine Bullet whenever you need a little pick me up and don't want the empty calories contained in energy drinks and endless coffees. 

If you are interested in stocking Caffeine Bullet or would like to contact us, please email info@caffeinebullet.com  or write to us at the below address